The Domino Strategy Website

10 Easy Steps

The Domino Strategy can be integrated into any community.
It is not intended to replace programming. It is designed to
complement existing prevention efforts.

To learn more about the following 10-step process, download
The Domino Strategy Implementation Guide.

Step 1 - Compare your prevention goals with
The Domino Strategy

Step 2 - Become familiar with The Domino Strategy

Step 3 - Get organized and begin planning for
implementation (4-6 months)

Step 4 - Plan and implement pre-campaign surveys
and campaign rollout (6-8 weeks)

Step 5 - Implementing Phase 1 - Do You Count?
(4-8 weeks)

Step 6 - Media Placement Survey (1 week)

Step 7 - Implementing Phase 2 - How Big Is It?
(4-8 weeks)

Step 8 - Implementing Phase 3 - Know What's
Inside. (4-8 weeks)

Step 9 - Post Media Strategy Survey and
Campaign Evaluation (4-8 weeks)

Step 10 - Sustaining the Messages of
The Domino Strategy Campaign Evaluation
(Ongoing)

FACE© - Resources, Training & Action • 105 West Fourth Street • Clare, MI 48617 • Phone: 1-888-822-3223 • 1-989-386-2315 • E-mail:

10 Easy Steps

Step 1 - Compare your prevention goals with The Domino Strategy

Step 2 - Become familiar with The Domino Strategy

Step 3 - Get organized and begin planning for implementation (4-6 months)

Step 4 - Plan and implement pre-campaign surveys and campaign rollout (6-8 weeks)

Step 5 - Implementing Phase 1 - Do You Count? (4-8 weeks)

Step 6 - Media Placement Survey (1 week)

Step 7 - Implementing Phase 2 - How Big Is It? (4-8 weeks)

Step 8 - Implementing Phase 3 - Know What's Inside. (4-8 weeks)

Step 9 - Post Media Strategy Survey and Campaign Evaluation (4-8 weeks)

Step 10 - Sustaining the Messages of The Domino Strategy Campaign Evaluation (Ongoing)