Overview
The Domino Strategy™ on How to Drink Responsibly is a social marketing campaign that encourages the public to pay attention to the size, content and amount of alcohol they consume each time they drink. Furthermore, the Strategy recommends that individuals follow responsible drinking guidelines defined by the U.S. Department of Health and Human Services.
The Domino Strategy provides specific information that enables people to compare their individual drinking pattern against a clear set of low-risk guidelines. It provides the same type of clarity as guidelines to reduce the risk of high blood pressure, heart disease and poor dental health. Simply put, The Domino Strategy is designed to help people who drink alcohol, reduce their risk of harming themselves or others.
The Domino Strategy does not replace current prevention programs, it adds depth to any initiative intended to reduce alcohol-related harm. The goals of the Strategy take time for people to adopt just like smoking reduction, seat belt safety and nutrition. Therefore, it’s important that the messaging be consistent, sustained and presented without hesitancy or apology. Information about how to drink alcohol responsibly is no less important than conversations about how to keep your blood pressure in check or how to lose weight.
